TSM - 2022

going into the future

Overview

At the start of 2022 I became the lead of the Design team and was able to help guide my teammates in their work throughout the year. One of the biggest responsibility was to develop the new 2022 brand look of TSM. I worked alongside Beatriz in designing the brand, utilizing the chevron jersey pattern and establishing the futuristic tech look.

As events started ramping up during 2022, even bigger and better projects were given to our team. Projects like designing for TwitchCon, a TSM Apex Legends skin, and more.

Click below to jump to a specific TSM project!

TwitchCon 2022

TSM Octane Skin

TSMFTX Invitational 2023

ALGS Split 1 Playoffs

TwitchCon 2022

TSM was given a booth at TwitchCon 2022 in San Diego; with multiple activations, I was tasked with helping design assets for GMC, Logitech,
My Hero Academia, and Samsung.

Along with the activations, hype and daily schedules were made for Twitter, Instagram, and monitors at the booth. In addition to the schedules, a TSM timeline was made for one of the walls for anyone walking by to look through.

Role

Art Direction
Branding
Event Design
Social Media Design

Tools

Illustrator
Photoshop

My Hero Academia

Character information panels were made as part of My Hero Academia's integration into the booth where fans could take the time to look at while they waited in line to participate with the many events going on at the booth.

Samsung

TSM x Samsung signage and wraps were made to highlight our partnership with them.

GMC

A TSM x GMC backdrop was made for our Apex Legends meet and greet at the booth.

Logitech G

Meet & Greets were planned for fans to meet Fortnite and Valorant TSM players at the Logitech G booth.
Announcement graphics were made for both Instagram and Twitter.

TSM Octane Skin

Respawn Entertainment came to TSM with an opportunity to design a TSM Octane Skin. Especially with TSM's involvement in Apex Legends, we were excited to create something our fans and players could use in game to represent and support TSM.

I collaborated with Rose in developing multiple concepts of how we imagined the skin could look. From logo placements, jersey pattern placements, color and material options; this was an intensive project where we didn't miss any details of the skin to ensure every part of the skin was cohesive and worked in harmony.

Renders made by Rascaol. Left is the selected skin concept while right is conceptual inverted colors.

Role

Art Direction
Character Skin Design

Tools

Illustrator
Photoshop

TSMFTX Invitational: Apex Legends

After a pause in TSM Apex Invitationals in 2021, we came back in 2022 with much anticipation. We followed a similar format as our 2020 tournament but rather than having the same team each round, teams would be randomly changed each time. This would give players a big opportunity to meet and play with more people than they would normally.

My goal for the design was to showcase our TSM Octane skin while utilizing elements of our branding to enhance the graphics. Another thing I kept in mind was to avoid taking away from the important information in the social and stream graphics.

Role

Branding
Social Media Design
Stream Design

Tools

Photoshop

Stream Assets

ALGS: 2022 Split 1 Pro League - North America

TSM launched a social campaign for 2022 ALGS Split 1. Since it was a month long season we planned for 1 player poster one week and 1 video the other week. I was tasked with the player posters, championship graphic, and creating templates for the Social team to update the leaderboard and Live Now graphics.

Role

Art Direction
Social Media Design

Tools

Photoshop

Hype Videos

Campaign videos were created to generate excitement as our fans follow us on our journey to qualifying for LAN during this split. Cage and I worked collaboratively where I provided art direction and Cage built out each video.