Karai

providing a unique experience in your local ramen shop
Project Overview
Karai is the hypothetical rebranding of Raku Ramen, a local ramen restaurant in San Luis Obispo, to create a comprehensive branding and identity system from scratch as well as a new business strategy. With this rebrand I focused on modernizing the brand and designing applications that would catch people's attention. Print, digital and 3D applications included.
Role
Branding
Logo Design
Motion Graphic
Tools
InDesign
Illustrator
Photoshop
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FAMILY OF MARKS
peach logoKarai_Family of Marks
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BUSINESS SYSTEM
Karai Business System SketchesKarai Business System
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APPLICATIONS
Karai Applications Sketch
Karai MenuKarai Packaging Top ViewKarai Packaging Bottom ViewKarai TshirtKarai Home PageKarai Contact Page
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STANDARDS MANUAL